品牌个性；品牌延伸；垂直品牌延伸；仁和；时新；

Brand personality; brand extension; vertical brand extension; humanlity; trendiness;

对品牌延伸愈忠诚，愈信任该母品牌。

The higher brand loyalty of brand extension, the higher brand trust for core brand.

对母品牌愈忠诚，愈信任该品牌延伸。

The higher brand loyalty of core brand, the higher brand trust for brand extension.

品牌延伸：指企业利用其成功品牌名称来推出改良产品或新产品。

Brand extension: using a successful brand name to launch a new or modified product in a new category.

品牌延伸是公司常用的新产品策略之一.

Brand extension has become a quite useful new product strategy.

此外，得当的品牌延伸可以增强核心品牌。

Furthermore, appropriate brand extensions can enhance the core brand.

本文的第二部分论述了为什么采用品牌延伸战略。

The next part discusses why we should use brand extension.

率先成为节目品牌延伸策略的成功实践者。

Take the lead in becoming show the success of brand extension strategy practitioners.

有效进行品牌延伸的重要途径是提炼产品品牌核心价值。

The important way that extend the brand effectively is to refine the key value of brand.