维护商誉是每个员工的责任。

Maintaining goodwill is the responsibility of every employee.

他们通过优质服务建立了良好的商誉。

They built good goodwill through excellent service.

由于商誉受损，公司失去了许多客户。

The company lost many customers due to damaged goodwill.

公司的商誉对其长期成功至关重要。

The company's goodwill is crucial for its long-term success.

这家企业的商誉帮助它吸引了更多客户。

The goodwill of this business helped it attract more customers.

如商誉和专利等无形资产.

Intangibles such as goodwill and dedication.

商誉作为一项无形资产入账。

Goodwill is booked as an intangible asset.

商誉进入会计核算体系的探讨.

A Discussion on the Entrance of Goodwill Into the Accounting System.

在商誉的会计不足中，自创商誉的确认不足一直是人们争论不休的话题。

In goodwill accounting, the internally generated goodwill's accounting confirmation question has been the topic which the people debate unceasingly.

只有澄清商誉的本质，否则商誉会计理论的“瓶颈”将永远不会突破。

Unless we clarify the essence, goodwill accounting theory will always has bottlenecks .