The first part tell us the concept and character of well-know trademark, that is well-know trademark is with good reputation in society and is know by related people.

第一章主要介绍了驰名商标的概念和基本特征，即驰名商标应该是在一定市场范围内享有一定程度的声誉并且为相关公众所熟知的商标。

Well-know trademark is the symbol of good quality, so it has distinguished reputation. The function of well-know trademark is not only to distinguish marks but also to represent status.

驰名商标象征着良好的产品质量，具有较高的知名度和良好的社会信誉，因此驰名商标除了具有基本的识别功能外，还具有表征功能，代表着一种身份。

The well-know trademark dilution refers to the act of reducing identification and distinctiveness of well-know trademarks.

驰名商标淡化是指对驰名商标区别商品或服务能力的削弱行为。