According to memetics, language itself is a meme and spreads as the carrier of other memes.

从模因论角度看, 语言本身就是一种模因并作为模因载体进行传播.

Language belongs to the category of the culture. Thus memetics is one of the highlights of study in pragmatic circle.

语言研究属于文化范畴，因此模因论也是语用界近几年的研究焦点之一。

This article tries to study the title of the bestsellers under the view of memetics of language, and puts forward some suggestions on choosing titles for bestsellers.

本文尝试从语言模因视域来分析畅销书名，并对畅销书名的选择作出一些建议。