That was a catch phrase he would skip.

他不愿用这种口号式的词儿.

And good advertising has a way of sticking with you, whether it's a memorable jingle, a clever catch-phrase or a beautiful image.

好的广告，你坚持的一种方式，无论它是一个令人难忘的顺口溜，一个聪明挂在嘴边的一句话或一个美丽的形象。