This paper carried on a study to the development of summercamp tourist market in Urumqi from four aspects, such as product development, staff training, network marketing and Post-sale service.

本文从产品开发、员工培训、网络营销和售后服务四个方面，基于旅游心理的角度，对乌鲁木齐夏令营旅游市场的开发进行探讨。