The vanity sizing ploy has long been used by women's fashion chains.

这种虚示尺寸的策略已经被长期应用于女性时尚连锁店。

Over the years, many brands have changed measurements so that a woman who previously wore a 12 can now wear a 10 or an 8, a practice known as "vanity sizing."

近些年来，许多品牌改变了测量单位，这样先前穿着12码地女性现在可以穿10码或8码。这一实践被称为“虚荣尺码”。

Many commentators have suggested that "vanity" sizing, as its name suggests, is designed to satisfy buyers' wishes to appear thin and feel better about themselves.

很多评论人士都表示，“虚荣尺寸”就是为了满足消费者想要看上去瘦一点儿的虚荣心理。