Finance-based brand-equity, Market-based brand-equity and consumer-base brand-equity were concluded.

分别是基于财务会计、基于市场的品牌力以及基于消费者的品牌资产概念模型。

This concept is referred to as brand equity.

这个观念涉及到的就是品牌资产。

Third , perceived quality is the basic element of brand equity.

第三，感知的质量是品牌资产的基础要素。

The paper will choose the customer angle to study the brand equity.

本文将选择从顾客角度对品牌资产进行研究。

First of all, to enhance brand communication with consumers is a prerequisite for enhancing brand equity;

首先，加强与消费者的品牌沟通是提升品牌资产的前提；

The factors which should be considered in brand equity positioning are put forward, the key to limitations in brand equity expansion in real estate is advanced.

对房地产企业品牌资产定位应考虑的因素、解决房地产企业品牌资产扩张中的局限性等问题提出了自己的见解。

The marketing mix should focus on building and protecting brand equity.

市场营销组合应关注建设和保护品牌资产.

Some brands acquire a bad reputation that results in negative brand equity.

一些品牌名声很差，就导致负品牌资产。

Is an important element in building up a reputation, building up brand equity.

是建立企业商誉和品牌资产的重要组成部分。

The course provides a comprehensive and up-to-date treatment of the subjects of brands, brand equity, and strategic brand management.

本课程全面系统地介绍了品牌、品牌资产和品牌战略管理理论。