A new marketing concept-Integrated Marketing Communication came into being.

新的营销理念：整合营销传播应运而生。

The integrated marketing communication theory adapts to the changes of the modern marketing circumstances and the market demands. It is of great significance to instruct the marketing practice.

整合营销传播理论适应了现代营销环境和市场需求的变化，对指导市场营销实践具有重要意义。

Brand management and marketing communication have become more important as contemporary education begins the transition of industrialization.

当代的教育已经开始向产业化转变，这其间品牌的管理以及营销传播，显得更为重要。

Franchisors should keep setting and executing tasks of marketing communication to create brand value, build brand trust, and decrease transaction costs.

加盟主应持续执行行销沟通任务来创造品牌价值，建立品牌信任关系，降低交易成本。

So for marketers we need to consider if enterprises can really depend on social media networks to help them fulfill their branding and marketing communication goals?

对像我这样的营销人员要考虑，企业是否真正能够依靠社交媒体网络实现它们的营销传目标？