Why do we pay more for an orange with a Sunkist sticker?

什么人们会愿意为贴有“新奇士”标签的橘子汽水支付更高的价格？

An early adopter, involved in the testing process, is Sunkist, which has purchased a license for using the Natural Light Labeling System with citrus products.

新奇士是该项技术早期的使用者，同时也参与了测试过程，该公司购买了自然光打标系统的一个生产许可。