To the use of advertising copy in very broad, to brand publicity, expand brand visibility.

仿拟在广告中的使用十分广泛，用以宣传品牌，扩大品牌的知名度。

The advertising copy is the elucidation text, which must be written according to the formula of AIDA.

文案是说明文, 应基本遵照AIDA公式来写作.

This paper discusses the language of English advertising copy to phenomenon and Chinese translation strategy.

本文探讨了英语广告语言中的仿拟现象及汉译策略。

The thesis researches the process of the advertising copy-writing planning on the background of the theory of the Integrated Marketing Communications, which quotes the viewpoint of dialectics.

本文以整合营销传播理论为探讨背景，用辩证的观点对广告文案策划过程作了系统地研究。