To figure out what most appeals to our ear,Lindstrom wired up his volunteers,then played them recordings of dozens of familiar sounds,from McDonald's I'm Lovin' It jingle to cigarettes being lit.

为了弄清什么最吸引我们的耳朵，林德斯特伦给测试者连接上监测仪，然后给他们播放几十种他们熟悉的声音的录音，从麦当劳广告歌我就喜欢到点燃香烟的声音。