It is just a public relations gimmick.

这只是一种公关花招。

It was no more than a passing gimmick or a fairground attraction.

它只不过是个过眼云烟的噱头或露天市场上的景点。

If a poster says "A unique show with predatory apes – hamadryas baboons" we will just smile to this "promotional gimmick".

如果海报上写着“类人猿独特的掠夺性展示-阿拉伯狒狒”我们只会对这个“噱头”一笑置之。

They employ another gimmick, too.

他们也使用另外一种花招。

Or was the panda donation a gimmick?

这次的熊猫捐赠是否只是噱头呢？

That’s a good gimmick。

那是一个好办法。

It might sound like another gimmick for weight loss, but it's not.

听上去好像又是什么减肥花招吧。其实不然。

"I'm not a fan of the holiday-inspired gimmick ploys," says Graham.

Graham说：“我不支持耍假日噱头伎俩。”

Its most exciting finding relates to an off-balance-sheet accounting gimmick.

该份报告最令人兴奋的发现与资产负债表外会计欺诈有关。

I am sure it has been a marketing gimmick to promote beer as a 'guy's drink'.

我确信提高啤酒作为“男人的饮料”已经成为一种市场趋势。

Over the next two decades, he tried every marketing gimmick he could think of.

在接下来的二十年里，他试过了种种所能想到的营销手段。

But she dismisses the notion that iPS cells from endangered animals are a gimmick.

但是她对于从濒危动物提取iPS细胞是个噱头的说法不屑一提。

It is another gimmick aimed at showing the world that this time they are serious about peace.

这只是又一个向世界表明美国现在正在认真地对待和平的小把戏罢了。

Some people have called her "gimmick" really clever; others ask if she feels ashamed, she said.

她说，有人说她的做法很聪明；也有人问她有没有感到难为情。

Said he does not support a federal gas tax holiday and called it a "classic Washington gimmick."

说他不支持联邦级别的汽油税假期（Gas tax holiday，指在一定时间免征汽油税，减轻消费者负担的做法。 -- 译者注），并称之为“经典的华盛顿伎俩“。

Yet brokerage executives defended the gains, saying they were more than just an accounting gimmick.

不过经纪公司的管理人员为此类所得进行了辩护，称这并不只是会计技巧。

If you're fighting hair loss, chances are you've heard - and possibly tried - every gimmick out there.

如果你正在与脱发做斗争，那么你或许听过“机会来了”-或者你也尝试了-但是总是不管用。

Looking back now, he says that he considered computer dating to be little more than a gimmick and a fad.

现在回想起来，他说他当时认为电脑相亲不过是一些流行一时的花招。

This is an even bigger gimmick than Microsoft Kinect and I don’t see many technology buyers falling for it.

这实在是比微软Kinect更厉害的宣传花招，不过我倒没发现有多少科技产品买家会掉进这个陷阱里。

Bing touts itself as a "decision engine," which is mostly a marketing gimmick, but has some weight behind it.

微软Bing吹捧自己为“决策引擎”，这很可能是一个营销噱头，但背后的力量不可小觑。

Like the modern figure of Santa Claus himself, this is pretty much a merchandiser's gimmick to encourage spending.

就像圣诞老人自己这个现代形象一样，商家这样做在很大程度上是一种促销伎俩。

Talking about a quick move to the euro may be a good gimmick for politicians, but the practical difficulties are huge.

说到迅速转向欧元区可能是政客们的玩的把戏，但是实际困难重重。

But Mr.Boehner is adamant: our mortgage is part of the cost of our meal, and to say otherwise is just a budget gimmick.

但是，博纳先生却坚定不移说：住房抵押贷款就是饭费的一部分，不这么看就是在预算问题上耍滑头。

Yet that has given more time for the public to turn against the handout as a gimmick, and for the opposition to make hay.

这一举动却给了民众和对手充分的时间来质疑和反对这一计划。

Mocher Cherguim, the shopkeeper, was clearly disappointed when I told him that the hat would just be a gimmick for a party.

当我告诉这位名叫莫切尔·谢尔吉的店主，这个帽子肯定会成为聚会的噱头，他明显比较失望。

The game Move Party showed off these features, but it seemed more like a slick visual gimmick than an exciting new type of game.

《动感派对》这款游戏充分发挥了这些特色，但更像是老套的视觉把戏，不是令人兴奋的新型游戏。

That means they don't manage to integrate their gimmick seamlessly into their presentation as a way of illustrating their points.

也就是说他们很难将唬人的把戏融汇到他们的演讲里以说明他们的观点。