These Bobos are just normal middle-class people who are living out a protracted adolescence.

这些“波波”们只不过是一群延长着青春期生活的普通中产阶级。

Bobos sand Poorgeoise and those who pretend to be less wealthy have been with us for years.

波波族，装穷族，还有假装自己没那么有钱的那些人，全都已经存在了很多年。

Bill Gates of Microsoft and Jerry Yang the establisher of Internet site yahoo are examples of Bobos.

微软公司的比尔·盖茨和互联网站雅虎的创建者杨致远就是“波波”一族的典型代表。

This section mainly builds the connections among BOBOs, art spirit and our brand, and brings out our brand's proposition and the following product system.

本部分文案主要是将BOBO族、艺术精神与我们品牌之间进行串联，从而带出我们品牌的主张及之后的产品体系。

This section mainly shows the characteristics of BOBOs in the way of conceptualization, and achieve recognition and attention of consumers with the class features and attractions.

本部分文案主要是将BOBO的人群特点，用概念化的方式表达出来，以阶层特色和吸引力来达成消费者的认可与关注。