体验营销反映了受众参与的概念，奥运火炬传递活动作为体育赛事的一个环节也强调了全民参与体验的重要性。

Experiential marketing reflects the concept of audience participation, the Olympic torch as one of sporting events also highlighted the importance of the participation of all people experience.

最后本文对动感地带品牌体验营销——网络营销模式进行详细解读。

At last, this article unscrambles the experiencing marketing of the M-Zone—the internet marketing.

结果及结论（1）总的来说，功能型产品的品牌体验营销效果好于享乐型产品；

Results and Conclusions(1) In general, the effect of brand experience marketing in functional products is better than that in hedonic products;