已有的研究表明，影响明星代言最终效果的因素各种各样，但从总体上而言，使用明星代言人在目前而言不失为一项较为有效的广告手段。

Research has shown that a variety of factors affect the final results of celebrity endorsements, but generally speaking, celebrity endorsement can be regarded as a effective means.

《广告法》订正倡议的重点之一就是要让明星代言人对他们所代言的产品担当更多的责任。

One of the highlights of the proposed changes to Chinese Advertisement Law includes making celebrity spokespersons more responsible for the endorsement deals they take on.

作为明星代言人，形象是否重要?。

Does the spokesperson's image important?

这是一项关于明星代言人电视广告传播效果的研究.

This thesis is about a research on disseminator influence of star spokesman in TV advertisement.