One of Ermenegildo Zegna's biggest hurdles when it entered China 20 years ago was finding customers able to afford its pricey men's suits.

年前，刚进入中国的杰尼亚公司（Ermenegildo Zegna）面临的最大的挑战之一就是找到那些能够买得起他们价格高昂的男装的顾客。