Evoked set refers to the brands that come into the consideration of consumers when they are going to purchase.

激活域是由消费者在制定购买决策时认真考虑的品牌所构成的集合。

The positive influences indicate that as the consumer product knowledge increases, the size of evoked set becomes larger.

正向影响表明随着消费者相关产品知识的认知不断加深，其激活域相应会较大；

The negative influences indicate that as the consumer product knowledge increases, the size of evoked set becomes smaller.

负向影响表明在同样情况下，消费者激活域会相应变小。

Different from prior research, our study shows that among groups with different levels of product familiarity, there is no significant difference in evoked set size.

与以往的结果不同，发现不同熟悉度水平的组别间在激活域大小上不具有显著差异。

Judging from the sighs and laments the subsequent reports have evoked, he has indeed achieved what he had set out to.

从报道所唤起的叹息和同情来看，他确实达成了自己先前的期望。