For the first time, a recent study of EA Games shows proof that advertisers may actually benefit from something many gamers hate: in-game advertising.

一项最近的研究首次表明广告商确实能从游戏玩家所憎恨的游戏内置广告中获利。

Like other games publishers, EA hit a bumpy patch in 2006 as gamers reduced their spending in anticipation of the switch from one generation of consoles to the next.

在新旧主机交替之际，玩家缩减了花在游戏软件上的开支。 和其他游戏发行商一样，EA在2006年也是路途坎坷。

Electronic Arts (ea), a giant American video-games publisher, is preparing to release "Battlefield Heroes" (pictured), an online combat game with a slapstick sense of humour.

美国游戏巨头电子艺届公司，正准备发售其幽默搞笑的在线战斗游戏“战场英雄”(如题图)。

EA is timing aStar Wars: Battlefront game to coincide with the film's release, and the Playdom gaming studio Disney bought in 2010 is working on Star Wars- and Marvel-themed games as well.

艺电正打算在《星战7》上映时，同步推出游戏《星球大战：战争前线》。 迪士尼2010年收购的游戏工作室Playdom也正在开发星战和漫威主题游戏。

In the later stage of 80's ea gained idea from konami and produced summer arcade games which was very much focused on Olympic format.

80年后期，EA获得科乐美的观点，夏天街机游戏是非常关注奥运的格式。