Try to depersonalize conflicts. Instead of a "me versus you" mentality, visualize an "us versus the problem" scenario.

试着客观地对待冲突。与其处于一个“我与你对抗”的思想状况，倒不如把冲突想象成“我们共同对抗问题”的情景。

Make it about the audience: a good way to depersonalize the web 2.0 debate is to make it about your target audience's preferences rather than a philosophical tug of war between you and said boss.

关注受众：将web2.0辩论不受个人影响的好方法是将它与你的目标群体偏好联系，而不是在你和老板之间的观念争执。