It's all about the tech, says Cherie Kerr, a public relations expert. "Whomever is the most hip in terms of social media will become the trendsetter among the royals," she predicts.

全都与科技有关，切丽·科尔，一位公关关系专家说，“依照社会媒体的说法，最时尚的人就是皇室里的时尚先锋，”她预测道。

This seems to be - no offense - rookie public relations work. Which is to be expected, since GC is a game developer and not a public relations expert.

你们简直就是-不是刻意冒犯-公众关系工作的菜鸟。当然，GC只是一个游戏设计者而不是一个公关专家也是我们能理解的。

On a recent radio program, the hosts spoke with a "crisis management" expert about how a celebrity can recover from a public relations disaster.

最近在广播上听到主持人和一位「危机处理」专家，谈论名人当如何处理公共关系危机。