Evaluation, how to evaluate advertising effectiveness?

其三是对酒店广告形象效果的评价。

To fully utilize the advantage of this new type of advertising, advertising agents are trying hard to raise click rate and advertising effectiveness.

为充分运用这个新兴的广告型态，广告业者莫不致力于提升广告之点选，与强化广告之效果。

Market segmentation brings us to the third factor that boosts advertising effectiveness.

市场划分是提高广告收效的第三个因素.

The purchase intent is the key predictor of retail performance - and hence the key success factor of advertising effectiveness.

购买意愿是未来销售预期的关键指标，因此也成为广告效果评价的成功要素。