顾客使用微信扫码注册该公司的服务号后即可开门。

A shopper opens the door – and registers with the startup – through WeChat, the popular messaging app.

微信扫码购使零售店的顾客可以把手机变成一个虚拟的收银台。

Scan & Go enables shoppers at retail stores to turn their mobile phone into a virtual checkout counter.

有了微信扫码购，顾客不必再排队，而且结账时间可缩短至1分钟。

With Scan & Go, customers no longer have to queue, and the payment time is shortened to one minute.

作为世界上最受欢迎的手机应用软件和社交网络之一，微信因其巧妙的零售创新设计“扫码购”而获得iF设计金奖。

WeChat, one of the world's most popular mobile apps and social networks, brought home iF Gold Award for its smart retail innovation, Scan & Go.