我应该如何向买手推销?

How do I sell the buyer?

衬布手感必须在生产大货前征得买手同意。

The handle of backing must be agreed with Buyer prior to production .

而在恶劣的大环境下，媒体买手和客户更看重真正的结果，所以这样的媒体更会蓬勃发展。

And in tough times, with media buyers and clients looking at real hard results much more closely, they will actually do better.