A professional team which have the actual strength of the brand extension!

一个真正具有品牌推广实力的专业团队!

Brand personality; brand extension; vertical brand extension; humanlity; trendiness;

品牌个性；品牌延伸；垂直品牌延伸；仁和；时新；

Each brand extension to the mid-range market;

各个品牌向中档市场的延伸；

The next part discusses why we should use brand extension.

本文的第二部分论述了为什么采用品牌延伸战略。

Brand extension has become a quite useful new product strategy.

品牌延伸是公司常用的新产品策略之一.

The higher brand loyalty of brand extension, the higher brand trust for core brand.

对品牌延伸愈忠诚，愈信任该母品牌。

The higher brand loyalty of core brand, the higher brand trust for brand extension.

对母品牌愈忠诚，愈信任该品牌延伸。

Brand extension: using a successful brand name to launch a new or modified product in a new category.

品牌延伸：指企业利用其成功品牌名称来推出改良产品或新产品。

The study indicates that the introduction of step-down brand extension has a negative impact on the customer-based brand equity.

同时，关于品牌向上延伸对基于消费者的品牌权益产生正面影响的假设得到部分证实。

Take the lead in becoming show the success of brand extension strategy practitioners.

率先成为节目品牌延伸策略的成功实践者。