BBH, a global advertising firm, has set up a unit called Zag, which designs, markets and distributes its own products.

一家全球广告公司 BBH 设立一个叫做 Zag 的单位，设计、营销和分发它自己的产品。

The global advertising industry is changing greatly.

全球广告业正在进行深刻的转型。

Unit 11: two extracts from an interview with an expert on global advertising;

单元11：两段对全球广告专家的采访录音节选；

The billboard is the brainchild of Adrac, a global advertising and marketing agency.

这个布告牌是一个全球广告营销机构adrac脑力劳动的产物。

But global advertising and pop music mean that in most countries, you will see or hear some English.

在大多数国家的全球性广告和流行音乐中，你也可以看见或听见一些英语。

In the longer term the Internet is expected to account for at least 20% of global advertising spending-around four times its share now.

更长远来看，网络将至少占据全球广告支出份额的20%，大约是现在的四倍。

The global advertising market will bottom out in the current quarter, one of the world's largest media agencies predicts in a report released last week.

世界最大的媒体机构之一法国阳狮集团公司在上周公布的一份报告中预计，全球广告市场将在今年第三季度止跌回升。

Hugh Jackman, the actor most famous as the testosterone-fuelled Wolverine in X-Men, is to show his softer side in a global advertising campaign for Lipton Ice Tea.

因在《X战警》中扮演充满阳刚之气的金刚狼而举世闻名的休·杰克曼即将在其为立顿冰红茶拍摄的全球宣传广告中展示他温柔的一面。

Advertising specialists warn that this new attention to global warming may attract enemies as well as converts.

广告专家提醒，这种对全球暖化的新专注，与改变信仰一样可能招到反对。

Global economic woes may soon damp the marketing business in Asia, a region once thought to be relatively immune from an advertising downturn.

球经济低迷可能很快将损害到亚洲的广告公司。而该地区过去曾一度被认为相对不易受到广告业减速的冲击。

Ford intends to have a global theme this time, but does not rule out tailoring some advertising to local markets where it is felt appropriate.

福特本次的目标是设立一个全球化的主题，但也不排除为了适应当地市场需求而调整一些广告宣传的可能性。

GLOBAL spending on advertising will grow by 4.5% in 2011, double the rate of the previous year, according to ZenithOptimedia, an AD agency.

广告代理商ZenithOptimedia预测2011年全球广告支出将增长4.5%，是去年增长率的两倍。

eMarketer estimates global ad revenues at Twitter will grow 210% to $139.5 million in 2011, up from just $45 million in 2010, in the company’s first full year of selling advertising.

eMarketer估计2011年Twitter的全球广告收入将达到1.395亿美元，相比作为开展广告业务元年2010年的4500万美元收入增长了210%。

Bob Lutz, who was to retire as G.M. 's global product guru at the end of the year, will stay on to coordinate the creative aspects of G.M.' s designs, brands, marketing and advertising.

鲍勃·鲁茨(Bob Lutz)是通用全球产品专家，原本年底退休，现在将会留任协调通用设计、品牌、市场销售和广告的创意。

Francesca Ecsery, global sales director, was delighted with the performance, particularly as some of Cheapflights' competitors ran high-profile advertising campaigns over the period.

Cheapflight全球销售总监Francesca Ecsery表示对如此表现感到满意，尤其是Cheapflight的竞争对手在这个时期都进行了高调的广告推广活动。

The global reach of advertising and marketing spreads lifestyle changes, and these speed the rise of chronic diseases.

广告和行销的全球影响在传播，生活方式在改变，这些都使慢性病更迅速地增多。 作为一个国家和地区组成的团体，你们面前现在摆着各种卫生问题。

Sensi soft is a global services and software company specializing in classified advertising solutions.

森西软是一个全球性的服务和软件公司在分类广告解决方案。

So even as Goldman Sachs pours $450 million into the company, Japan, with a large and growing online advertising market, is a big hole in Facebook’s global fabric.

所以，即使高盛向Facebook投入了四亿五千万美元，拥有庞大且正在增长中的互联网市场的日本依然是Facebook全球战略中的大黑洞。

Now, as global marketing chief for Ford, he is hoping to push America's second-biggest carmaker to the leading edge of online advertising.

现在身为福特汽车全球市场营销总裁的他希望将福特这个美国第二大汽车制造商推到在线广告营销的市场前沿。

Advertising revenue has wilted amid the global economic crisis.

全球经济危机袭来，广告收入锐减。

Event 1119 May be logged in the Directory Services log in Event Viewer with a description that states that the computer is now advertising itself as a global catalog server.

在事件查看器的目录服务日志中可能记录事件1119，该事件的说明部分可能指出计算机当前正将其自身作为全局编录服务器来公布。

Global trends have reflected that online advertising is ranked highest when recruiting employees at professional level and below.

全球趋势反映了在线广告是在招聘员工时的专业水平是排名最高的。

Product is fundamental but luxury is to be able to built a global brand from a creative collection to the architecture of the stores, from advertising to services to the customer.

产品是基础，但奢华可以从创意收集到店面建筑；从广告到客户服务构建一个全球品牌。

The new round of advertising activities is to restart this global fast food brand.

最新一轮的广告活动就是为了重新启动这个身影遍布全球的快餐品牌。

However, the mixed results of this study suggest that neither a perfect global nor a local approach yet exists in FMCG advertising.

研究结果表明在快速消费品行业的跨文化广告沟通中，不存在完全全球化，也不存在完全地方化。